In film, on film, the film…
Fashion and cinema have forever had a helical relationship, which feeds the audiences voracious appetites. As a stand alone genre documentary fashion films have stood alone with The September Issue (2009), Dior and I (2014), The First Monday In May (2016) and McQueen (2018) whereby the audience is offered a glimpse into the world of high-end fashion and the creation of luxury fashion magazines.
Dramatisations of the lives of fashion designers give the audience a prose by which to greater understand their favoured fashion houses beginnings as depicted in Coco Before Chanel (2009) and The Phantom Thread (2017).
As above the relationship is not one-sided when looking at cinema. Bruce Willis and Milla Jovovich dressed by Jean Paul Gaultier in The Fifth Element (1997). Tilda Swinton by Raf Simons (of Jill Sanders) in I Am Love (2009). Leonardo DiCaprio and Claire Danes were dressed by Muccia Prada in Baz Luhrmann’s Romeo + Juiet (1996).
The creative symbiosis is further accelerated by the immediacy of access to application and live streaming on mobile phones and personal devices. In this disposable culture could this affect the types of fashion films we see in the future?